01
Discovery
1–3 business daysAlign on business goals, audience, venue, platform, schedule, budget and KPIs.
Key outputsBrief, requirement list, initial risk review
02
Creative Proposal
3–8 working daysDevelop the core idea, interaction mechanic, user journey and technical feasibility.
Key outputsConcept deck, user flow, technical approach
03
Scope & Quotation
2–5 business daysConfirm scope, deliverables, approval owners, milestones, budget and change control.
Key outputsQuotation, scope of work, delivery schedule
04
Experience Design
1–2 weeksComplete information architecture, wireframes, UI/UX, visual system and interaction states.
Key outputsWireframes, UI design, prototype, asset specification
05
Development & QA
1–4 weeksIntegrate frontend, backend, AR/AI, 3D, third-party APIs or hardware, followed by QA and load testing.
Key outputsTest build, QA log, launch checklist
06
Launch & Installation
1–3 working daysDeploy, publish, install hardware, test on site, train operators and prepare contingencies.
Key outputsProduction release, installation checklist, runbook
07
Live Operations
Throughout campaignMonitor services, data, devices and on-site status; update content and respond as the campaign evolves.
Key outputsMonitoring log, issue tracking, operational support
08
Reporting
2–5 working daysConsolidate engagement, conversion, content and system data, review KPIs and recommend next steps.
Key outputsOutcome report, data export, optimisation recommendations